La Bodega

Brand Refresh and Strategy

La Bodega opened a new location at K Street Market in downtown Anchorage, inspiring a brand refresh that complemented the market’s newly renovated midcentury aesthetic. The project evolved to include a distinct identity for each store location, creating a cohesive brand with unique character at every site. Updating the wordmark was the natural next step, bringing the visual elements together and elevating La Bodega’s overall brand.