La Bodega

Brand Refresh and Strategy

In 2022, La Bodega opened a new store location at the K Street Market in downtown Anchorage. The refresh began with a new look built to suit the midcentury styling of the recently renovated market. Eventually, the branding project expanded to include a new, unique identity for each location. Refreshing the wordmark was a natural next step to pull store elements together and elevate La Bodega’s overall brand.