STAR

Branding

Yuit Communications, in collaboration with UAA’s department of Journalism and Public Communications, rebranded STAR as part of a class project. STAR is a non-profit serving sexual assault victims. After several months of workshops and collaboration with the STAR Board and employees, STAR moved forward with a new logo design that reflected the organization’s new mission and goals. Yuit guided STAR on the brand rollout, created a social media campaign and updated their main collateral materials to serve their clients better.