The objective was this campaign was to increase voter turnout of Calista Corporation’s younger voting generation so they would help pass the Settlement Trust Resolution.
To increase the number of young voters, we developed two campaigns, both with the same ultimate goal – to pass the Settlement Trust Resolution. One campaign encouraged online voting (more appealing to younger voters), offering cash prizes as an incentive; the other campaign asked Shareholders to Vote Yes on the Settlement Trust Resolution, thereby lowering taxes on their dividends and saving Calista Corporation millions.
The Settlement Trust Resolution passed by just over 90 percent, the most for a resolution in Calista history. The next highest ‘yes’ votes for a binding resolution was 61.3 percent in 2016.