No layered cake
From the moment our partners came together to establish Yuit, there was one thing we all knew clearly: We were not interested in business as usual. The traditional agency silos, the moat between creative and client services, the one-way conversations — it all had to go.
Anyone who’s ever held a job has found themselves thinking from time to time about how they’d run things if they were calling the shots. When we founded Yuit, we sat down with our wish lists — all the things we said we’d do differently when we were in charge — and built a business around them.
Our clients are our partners. Regular communication is an essential component of our working relationship, and the most successful campaigns we manage all include set weekly meetings, either in person or via web conference. We go over goals and expectations, discuss upcoming deadlines and new messaging, and check in with analytics and other measurable results to assess our efforts in the field.
Client relationships aren’t the only thing we do differently. The traditional advertising agency model divides its personnel into a client services staff and a creative team. At Yuit, we recognize that while dedicated professionals have unique strengths in specific areas, no person is one-dimensional. Our process is collaborative across the agency because we work best when we work together.